WITEX 2026 | World Islamic Tourism Trade & Expo

40.2%

Exhibitor Growth

60.0%

Visitor Growth

About The Event

Shaping the Future of
Islamic Economy

The World Islamic Tourism & Trade Expo (WITEX 2026) returns for its 4th Edition. Organised by the Malaysia Tourism Agency Association (MATA), it is positioned at the heart of the Islamic economy, bringing together government leaders, industry pioneers, and international stakeholders.

This landmark event goes beyond exhibitions—it is a hub for innovation featuring world-class showcases of:

Halal Trade Products & Services
Immersive Cultural Tourism Experiences
High-Impact Business Matching

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Why Exhibit?

Expand Your Reach in the Islamic Economy

Global Connections

Meet local and international market suppliers, forging connections that span across borders.

Innovation Hub

Discover innovative ideas in the development of both hardware and software solutions for tourism.

Business Growth

Create a platform of business to spread and promote a culture of quality and excellence.

Strategic Alliances

Unlock opportunities from local and international participants to form lasting strategic alliances.

Event Programme Roadmap

Your 4-Day Journey at WITEX 2026

Grand Opening & Conference

Friday, 21 Aug 2026

09:00 AM: WITEX & WCAF 2026 Opening Ceremony.
02:30 PM: Conference Track 1 & 2.
"Strengthening the Islamic Tourism Value Chain" & "Global Halal Trends".

Key Highlights

• Hall Visit by VIPs
• Keynote: Tourism in the Age of Experience Economy
• Panel: Halal Lifestyle to Experiential Travel

Knowledge Exchange

Saturday, 22 Aug 2026

10:00 AM - 06:30 PM: Full Day Conference (Tracks 3-7).
Focus on Culture, Green Tourism, Community, and Innovation (AI).

Key Tracks

Preserving Islamic Cultural Heritage •
Sustainability & Ethical Values •
AI & Smart Destinations •

The Global Summit

Sunday, 23 Aug 2026

Ministers & CEOs Summit.
Theme: "The Future of the Global Islamic Tourism & Trade Ecosystem 2030".

Plenary Sessions

• Digital & Data-Driven Muslim-Friendly Travel
• Integrating Halal Trade & Tourism Supply-Chain
• Summit Declaration Launch

WITA Awards Gala

Monday, 24 Aug 2026

07:00 PM: World Islamic Tourism & Trade Awards Gala Dinner.
Honoring excellence at Dewan Merdeka (Level 4).

The Celebration

Red Carpet Arrival •
Cultural Performances •
Prestigious Awards Ceremony •

Concurrent Event

WCAF 2026
World Cultural & Arts Festival

"Uniting the World Through Culture and Art"

In conjunction with Visit Malaysia 2026, WCAF is a dynamic platform for cultural exchange. Featuring international troupes, culinary pavilions, fashion shows, and art exhibitions under one roof at WTC KL.

Explore Festival Schedule

Gala Night Celebration

WITA Awards 2026
World Islamic Tourism & Trade Awards

"Honoring Excellence, Innovation & Leadership"

The WITA Gala Dinner is the premier celebration honoring outstanding contributions in the global Islamic tourism industry. Join industry trailblazers and government leaders for a prestigious evening of recognition.

Distinguished Categories Include:

Best Halal-Friendly Accommodation
Best Halal Food Destination
Best Islamic Tourism Destination
Best Islamic Travel Agency

View Nomination Categories

23 August 2026 • By Invitation Only

The Ministers & CEOs Summit

Theme: "The Future of the Global Islamic Tourism & Trade Ecosystem 2030"

A high-level strategic forum examining how AI, Big Data, and digital platforms can personalize Halal travel. Plenary sessions will cover "Regenerative Destination Development" and "Integrating Halal Trade & Tourism Supply Chains".

Request Invitation